The man who said “I made the Yankee hat more famous than a Yankee can,” is actually going to see if he actually can. Today it was announced that the Rocawear, the clothing brand founded by Jay-Z, will partner with the New York Yankees for the 2012 season. Though details about the partnership are scarce at the moment, it appears the deal will involve branded signage at Yankee stadium and integrated promotions throughout the season, says a statement on the Roc4Life website.
Jameel Spencer, executive vice president of marketing for the men’s division of the Iconix Brand Group, Inc released a statement about the agreement.
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership,” Spencer said in the statement. “Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12”
Jay-Z sold the Rocawear brand to Iconix Brand Group, Inc. in 2007, but maintained an interest in the company. Hopefully the move will help the company, which was forced to lay off more than half of its Manhattan office employees back in January.