With great power comes great lawsuits. “Jersey Shore” star Nicole “Snooki” Polizzi is embroiled in a legal battle with licensing company SRG Ventures, with which she partnered to launch Snooki-stamped merchandise including watches, shoes, lingerie and — are you sitting down? — school supplies. (Picture Snooki on the cover of her kid’s biology notebook with a pertinent quote like: “I thought I broke my vagina bone!”)
The New York Post reports that Snooki filed suit against SRG in October to end her contract because she felt it wasn’t making good on its branding promises. Now, SRG has slapped Snooki and her managers with a $7 million counterclaim, saying they torpedoed a number of deals by negotiating without SRG or taking too long to make decisions, according to the tabloid.
THE SITUATION IS….
In his lawsuit, filed in Florida, Sorrentino claims A&F has infringed on the GTL and the Situation trademarks by selling T-shirts emblazoned with the words “The Fitchuation” and “GTL…You Know The Deal,” TMZ reports.
Sitch is reportedly seeking $4 million or more in damages from the clothing retailer.
Earlier this year, Abercrombie & Fitch offered The Situation — and the rest of the “Jersey Shore” cast — cold hard cash to not wear their threads.
In a press release issued at the time, A&F said, “We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image.”
“We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,” the statement continued.
“We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s ‘Jersey Shore’ to have the character wear an alternate brand. We have also extended this offer to other members of the cast.”